About Savvy Penny.
Savvy Penny is a unique, patented coupon and advertisement system designed for retailers to deliver in-store promotions to their customers at the moment of product selection.
New customers can register for free at the kiosk located at the stores' entrance by introducing their mobile phone number. While all phones need to be Bluetooth capable, customers will not receive text messages nor calls; the mobile phone number simply acts to identify the shopper.
Once registered, customers can visit the screens located in each aisle to browse and select the coupons that interest them. These coupons will be located in the aisle where the products are sold.
Shoppers identify themselves by entering the last 4 digits of their mobile phone, select the coupons they would like to use and they will be automatically added to their account and ready to be redeemed at the cash register. Savings will be reflected on the purchase receipt, just like paper coupons, but without the hassle of sorting and clipping at home or forgetting to bring the coupons to the store.
For retailers, Savvy Penny can strengthen customer loyalty, tap new revenue streams, improve inventory turnover, increase impulse purchases, provide useful insight and consumer spending habits about the customers, and on the other hand, providing them with rewards and savings by using the retailer's suppliers' budget. The interactive ads on Savvy Penny also act as a flexible in-store media channel with prime time, rotations, and takeovers.
With Savvy Penny, manufacturers, who do not have any coupon set up fees, can pinpoint price elasticity to set optimal promotional discounts, control promotional budget, eliminate coupon fraud, and receive a flexible marketing tool with measurable results and real-time reporting.
The Savvy Penny system features centralization and control over all activities involving coupon advertising, a decrease in time and cost of coupon production, distribution, and processing, no printing or mailing costs as well as no wait times nor waste, minimization of fraud, improper redemptions, deductions, and adjustments, validation of every coupon prior to its redemption, incremental in-Store consumption, redemption, and usage, and detailed "proof of purchase" reports with transaction dates and time.
Savvy Penny Team.
Biff Nugent - CEO
Mr. Nugent is the CEO of Savvy Penny, responsible for leading the development and execution of the Company’s long-term strategy with a view to creating shareholder value.
For over 13 years, Nugent has successfully conducted his own management and research consulting business serving companies like PepsiCo, and others. Nugent has embraced the challenge of positioning Savvy Penny as the first digital coupon system in the industry with the unique capability of fulfilling the entire cycle of registry, selection, redemption, data and advertising.
Raul Salazar, Ph.D. - Principal
Dr. Salazar is responsible for the ground-up architecture, design, system architecture and technology strategy. He is also one of the creators of the patented coupon system.
He is also the President and CTO of JHL Technologies, a company that he founded 17 years ago and provides technical training, e-commerce and multimedia development with clients such as NASA, Motorola.
Jesus Carvallo – Principal
Mr. Carvallo is one of the creators of the patented coupon system. Being an entrepreneur, and creative thinker, he is responsible for the development of the idea and the integration of Bluetooth™ technology for the in-store selection and redemption of digital coupons. He is responsible for overseeing all day-to-day operations and focused on continued product development and innovation.
Gonzalo Marquez – CFO
Gonzalo leads strategic corporate development and financial management for Savvy Penny. Gonzalo has 18 years of experience in private equity, investment banking and entrepreneurial management. He has served as an investor, board member, or senior manager of companies in the security, healthcare, food, IT, retail and entertainment industries.
Mariana Quintana - Marketing & Business Development
Mariana Quintana oversees all marketing & business development initiatives for Savvy Penny. Quintana's responsibilities include product design, brand development and US launch of Savvy Penny through Marketing Communications, in-store promotion implementation, digital marketing, social media and PR activities to support the successful implementation.
Board of Advisors.
Currently an Advisory Board Member at Savvy Penny, Mike Cacicio is the founder and President of Make It Happen Now, a company that helps organizations develop and execute profitable strategies and tactics by providing professional services that extend from working on board room issues to assisting Executive Teams and individual managers in defining goals and their achievement.
Currently an Advisory Board Member at Savvy Penny, John Johnson is a versatile and professional General Manager with vast experience in several relevant areas of business; such as Corporate Operations, Project Management, HR and Business Development. His skills include designing and building efficient organizations and developing creative business solutions to reduce cost and improve quality.
Celeste De Armas
Celeste De Armas is a senior executive with experience in large, multinational firms and new ventures. Ms. De Armas spent 17 years in marketing and executive management with Nestlé USA, General Mills and the Carnation Company. In March of 2005 Ms. De Armas' launched the Nueva Cocina Foods product line into the South Florida market - her third entrepreneurial venture.
Bob Kutnick has over 25 years of business development experience in senior management positions in both public and private companies as well as several successful start-up companies. Throughout his career Mr. Kutnick has been responsible for building the vision and strategy for several successful multi-billion companies, and has served on the Board of several public companies.
Juan Carlos Maldonado
Mr. Juan Carlos Maldonado is a seasoned corporate executive and a highly successful entrepreneur.
As an economist from Wofford College, South Carolina, who mastered in business administration at the Sloan School of Management at the Massachusetts Institute of Technology (MIT), Mr. Maldonado started his successful career in 1987, at the Treasury at Citibank, N.A. in Venezuela. Soon afterwards, he became Portfolio Manager of Citibank Investments.
Mr. Boulton started his career as a consultant for Andersen Consulting where he developed his expertise in Process and Operations Management. In 1997, he obtained an MBA at Cambridge Business School to later head different ventures in Venezuela, Colombia, Argentina, Brazil and Mexico. His expertise has centered around Operations Management and Sales & Marketing.
Marcos F. Maldonado
Marcos F. Maldonado was born in Caracas, Venezuela. He graduated in Economics at the University of Oklahoma, and obtained a degree in Industrial Management at Carnegie Mellon Institute. Mr. Maldonado is a very well rounded executive with over 40 years of experience. He is the President of INLACA Corp, which is a strategic partnership between DPA (Nestlé & Fonterra) and Inlaca. Mr. Maldonado has been in Inlaca since 1985 acting as Director and as a General Manager; and is also Chairman of ECOLAT in Uruguay.
Jorge L. Mancin
Mr. Mancin has more than 20 years of experience in the international automotive industry. He owns and operates AIS in Toluca Mexico, a company that manufactures vehicle parts distributed around the world for the OEM market.